About: EmotionsBite is a food and emotion tracking app designed to support eating awareness.

Scope: This project covers the end-to-end design and MVP development of a mobile app focused on meal and emotion tracking, pattern reflection, and integrated mindfulness exercises that support long-term habit building.

Role: Founder, Lead UX/UI Designer.

Status: MVP built and currently in testing.

Intended Impact:

• Helps users recognize emotional eating triggers
• Encourages mindful eating through reflection
• Promotes a healthier relationship with food

About: Smartbox is a global experience gifting platform spanning travel, adventure, wellness, and dining.

Scope: This project involved the design of a new filtering method that allowed users to discover experiences across Smartbox’s four main universes: stay, adventure, wellness, and gastro, while maintaining a consistent and seamless experience across desktop and mobile.

Role: Lead UX/UI Designer.

Status: Live feature designed, built and maintained while at Smartbox.

Impact:

• Reduced customer service calls related to experience discovery
• Enhanced engagement across Smartbox’s four main categories
• Increased revenue through clearer upgrade pathways

About: World Vision Ireland is a global humanitarian organisation dedicated to improving the lives of vulnerable children and communities.

Scope: This project focused on the design and optimisation of World Vision Ireland’s website donation journeys, including dedicated funnels for sponsorship, one-off donations, and seasonal giving such as Christmas and birthday cards, while clearly communicating impact and ways to get involved.

Role: Lead UX/UI Designe and Project Manger.

Status: Live donation flows designed, built and maintained while at World Vision Ireland.

Impact:

• Increased overall user engagement across key donation journeys
• Significant rise in child sponsorship sign-ups
• Additional recurring yearly donations generated through the birthday and Christmas card product

About: The Bar of Ireland is the professional body representing barristers in Ireland, providing education, resources, and events.

Scope: This project focused on the design of a centralised News and Events hub for The Bar of Ireland, providing legal professionals with easy access to relevant updates, events, and resources to support continuous learning and career development.

Role: Lead UX/UI Designe and Project Manger.

Status: Live News and Events hub designed, built and maintained while at The Bar of Ireland.

Impact:

• Boosted user engagement with news and event content
• Reduced bounce rates and increased time spent on the site
• Improved event sign-ups and participation

About: Catherine’s Bakery is a traditional Irish bakery located in the heart of The Liberties in Dublin.

Scope: This project focused on the design of an e-commerce website that enables customers to place online orders, customise cakes, select collection or delivery dates, and complete payment through a seamless checkout experience.

Role: Lead UX/UI Designe and Project Manger.

Status: Live website designed, launched, and maintained while at Catherine’s Bakery.

Impact:

• Expanded audience reach, leading to increased revenue
• Reduced no-shows through clearer ordering and collection flows
• Improved overall customer satisfaction

About: Grio is a software development company based in San Francisco, specialising in mobile and web product development.

Scope: This project focused on the design of a lightweight mobile app to manage and track ping pong matches during office tournaments, enabling quick setup, clear scorekeeping, and minimal disruption during gameplay.

Role: UX/UI Designer.

Status: Internal product designed during my role at Grio.

Impact:

• Reduced administrative effort when managing matches
• Increased engagement and participation during tournaments
• Supported a more social and collaborative office environment