About me

I’m Elizabeth, a Product Designer passionate about creating digital experiences that feel effortless and meaningful. With a background spanning tech, non-profits, and creative industries, I bring both empathy and strategy to design.

What drives me is uncovering the “why” behind user behavior, whether that’s through research, prototyping, or leveraging conversational AI to refine solutions. My goal is always the same: to design products that truly support people in their everyday lives.

Work experience

Freelance Product Designer
Oct 2024 – Present

Working with startups and community groups to redesign websites, improve user journeys, and build clearer, more flexible digital products.  

I handle the full UX process, understanding user needs, reorganising content, simplifying navigation, and designing reusable layouts that make future updates easier. 

EmotionsBite App  

  • Designed the full app experience in FlutterFlow, creating reusable screens, consistent UI patterns, and multi-state interactions. 
  • Built the interface in a way that keeps everything visually aligned and easy to update as the product grows. 

New Life Centre, Community Website Refresh 

  • Rebuilt their entire website from scratch in WordPress with clearer navigation and a more intuitive structure. 
  • Created simple, reusable page sections so the team can update content without needing technical help. 
  • Improved accessibility and made key information easier for users to find. 

Kilgorman Holiday Park – Website Modernisation 

  • Redesigned their outdated 2012 website using a clean, section-based layout with improved navigation. 
  • Built responsive page templates and added a secure members-only login area for private updates. 

UX/UI Designer
Smartbox, Dublin – May 2022 – July 2024

  • Led Figma prototyping workshops to streamline collaboration between design, product, and development teams.
  • Designed and shipped a new filters & facets tool, reducing user drop-off and improving product discoverability.
  • Integrated TripAdvisor reviews into product pages, boosting user trust and contributing to higher conversion rates.

UX/UI Designer and Digital Marketing Manager
World Vision Ireland – Dublin – Oct 2019 to Apr 2022

  • Redesigned the donor platform for smoother onboarding, helping increase sign-ups and supporter retention.
  • Introduced user testing to marketing campaigns, improving clarity and donor engagement.

UX Designer and Digital Marketing Executive
The Bar of Ireland (The Law Library) – Dublin – Sept 2017 to Oct 2019

  • Revamped the members’ portal for better accessibility and usability.
  • Developed content strategies to improve member communication and engagement.

Digital Marketer & UX Designer
Catherine’s Bakery – Dublin – Sept 2016 to Oct 2018

  • Created the brand identity and e-commerce platform, growing the customer base by 40% in the first year.
  • Gained first-hand experience in food retail, customer service, and business development.

Digital Designer
Grio Software – San Francisco – Aug 2015 to Aug 2016

  • Assisted in prototyping mobile apps for education, news and fitness clients.
  • Supported usability testing sessions that directly informed product improvements.

Education

Graduate Certificate in Creativity, Innovation and Entrepreneurship
University College Dublin (2024-2025)

MSc Creative Digital Media and UX
Technological University Dublin (2013- 2015)

BA Visual and Critical Studies
Technological University Dublin (2010 – 2013)

My process

I design with people at the center. My process typically involves:
Research — Interviews, surveys, and usability testing to uncover needs.
Ideation — Mapping journeys and generating solutions.
Design — Wireframing and prototyping in Figma.
Iteration — Testing, refining, and aligning with business goals.

I often work within the Double Diamond framework, guiding projects from discovery to delivery while staying grounded in user insights.

The Double Diamond framework

Lets connect

I’m always open to collaboration, new challenges, or simply talking design 👇